“ratlab scientists” famous quote when they see lots of habal!

The Diet Coke & Mentos Experiment

Posted by dutchman on January 10, 2007

“Stop me if you’ve heard this one before. A pair of Maine theater geeks decide to film an experiment in which a certain mint is dropped into a bottle of a certain no-calorie soft drink, unleashing a foamy geyser.
Flavoring this bit of schoolyard-chemistry lore with Vegas showmanship, they produce a cola version of the Bellagio fountain and put the clip on the web where it goes viral.
Really viral. So viral, in fact, that millions watch it, hundreds of media outlets cover it and the mint in question enjoys a 15% spike in sales.”eepy010807.jpg
(Source: Ad Age)

Now this was an ad that was thought, executed, and filmed by a juggler named Fritz Grobe and lawyer Stephen Voltz, and distributed on a website called Revver.



One Response to “The Diet Coke & Mentos Experiment”

  1. Mark said

    hehe we tried it at the office

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